Being able to play with pricing and optimize it.There are no acquisition costs they already know the product so that's a great example of the flexibility it allows.'ģ factors were key to selecting the right platform to accompany their move to subscriptions: 'There's a chunk of our customers that's a win-back: they subscribed when we had monthly pricing, used it for a project for a couple of months, canceled, then come back 6 months later and subscribe again for another project. But many will be convinced, or be a 'win-back' customer.' Not all these customers will stay beyond the first month once they've used it. A subscription allows people to try it out without much commitment and gives us lots of leeways to introduce different billing frequencies, different types of trials etc. Dropping the price would not be sustainable for us. So getting people to pay a high up-front fee without having ever tried the product was difficult.

'For our app, someone might use it once a month - it's not something you use all the time. In Flixel's case, it wasn't solely about having a continuous pricing for a continuous usage (like apps that get used every day).' Not all products make sense for a subscription model though. This made it hard to do any kind of advertising to grow the business, without having sustained revenue that's easier to predict. 'We originally decided to move to subscription because the variation in revenue from month on month was very high. We spoke to Mark Pavlidis, Flixel's CTO, about why Flixel started thinking about subscriptions: They've won countless honors including Apple's prestigious Design Award and are used by the likes of Facebook, Microsoft and HBO. Flixel are the people behind Cinemagraph Pro, which creates stunning moving photographs.

Cinemagraph pro alternative